SINGAPORE – Medical staff are the true heroes of the COVID-19 pandemic. Many industries are showing their support and appreciation of them in various ways. BMW Financial Services and Sime Darby (the parent company of authorised dealer Performance Motors) for example, are offering substantial discounts on their subscription platform, Access by BMW.
This service, which has been described as a sort of “Netflix for car subscription”, allows users to get behind the wheel of a BMW without the heavy commitment of a purchase or lease; the service may be used for periods as short as a week or a month at a time.
Stay safe with personal mobility
Personal mobility is an effective form of social distancing. The car subscription service by Access by BMW makes it possible to stay safe without big, long term financial commitments. As healthcare workers may be exposed more than those in other industries, commuting in their own car greatly minimises any risks especially during the Circuit Breaker period.
With this promotion, healthcare workers can subscribe to a BMW 1 Series hatchback (above) for $1,500 per month. This works out to about $50 per day – not much more than a day’s commute via taxi or private-hire car. The regular full price for normal users is $2,388 per month.
To everyone else, BMW is also waiving the $1,000 sign-up fee to all new users who sign up during the Circuit Breaker period.
Gesture of support
“As a small token of our appreciation, we wanted to support [frontline healthcare workers] by providing them with hassle-free access to our fleet of BMWs so they can safely commute to work”, said Ritu Chandy, Regional CEO, BMW Financial Services, Asia Pacific.
“There are no hidden fees and no long-term commitments. Hopefully, this will provide healthcare professionals with peace of mind during their daily commute. This would allow them to focus on what is most important – saving lives”, Ms Chandy continued.
To qualify for the special offer for, they would have to show a form of verification of healthcare worker status (e.g. work pass, hospital pass, etc.). After verification, a promo code will be sent to enjoy the special rates.
Those with differing needs may choose from a range of BMW models: 116d 118i 216i Active Tourer 216i Gran Tourer 520d 520i X1 sDrive 18i X2 sDrive 20i X3 sDrive20i
Regardless of the model, subscription fees include insurance, maintenance, road tax, 24-hour roadside assistance, as well as unlimited mileage. Delivery and collection of the cars are all done at the user’s home or other specified location.