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13 April 2022
CARS, COFFEE, AND CONVERSATION WITH A SUSTAINABLE TWIST: Mercedes-Benz Concept Store Opens at Great World Singapore

Automotive giants Mercedes-Benz opens its first concept store in Singapore with sustainability at front and centre stage.


Sustainability is one of the hottest topics in recent times, and while many conversations happen in isolation, oftentimes these discussions can be made even more meaningful in conducive environments.

To that end, Mercedes-Benz, in partnership with authorised dealer Cycle & Carriage is curating an evolving space dedicated to fuelling dialogue on a more sustainable future. The Mercedes-Benz Concept Store aims to provide an environment that not only showcases what sustainability means to the automotive brand, but also partners with like-minded enterprises across different industries.

In his opening address, Claudius Steinhoff, President & CEO of Daimler South East Asia/Mercedes-Benz Singapore, shares, “We’re hoping for the space to be progressive, sustainable, and fun.” Geared towards bringing more partners in to engage in dialogue, the concept store’s fixtures will feature a different rotation of artists and partners over time.

Together with our friends at futr singapore, we were treated to a sneak preview of the concept store along with the brand’s first ever all-electric luxury sedan, the EQS. If you’re planning to scope things out, here are some iconic features to look out for!

Sustainable from ‘head to toe’

Imagine the irony if a purported sustainable space doesn’t take the environment into consideration and does it more harm than good. This is why Mercedes-Benz gets it right, right off the bat.

Location

The concept store, in partnership with HYPEMAKER, the global creative studio of HYPEBEAST, is located at Great World City, a Building and Construction Authority (BCA) Green Mark GoldPlus certified sustainable building, but that’s not the end of it. The store itself is also working towards attaining its own Green Mark certification, which essentially recognises outstanding efforts in environmental sustainability in the built environment.

Interior

Besides the strategic location, the store itself is decked out in green and sustainable furnishings. Particularly eye-catching, and by far my favourite feature, is a prominently green plant wall designed by Mosscape. Conspicuously shaped in the map of Singapore, different plants are visual representations of the state of the country’s natural forests, inviting visitors to consider impact of day-to-day living on the natural environment around us. Now, that’s my kind of 50 Shades.

The plantscape aside, most of the store’s walls are designed with continuous vertical wooden slates that do plenty to add to the overall zen vibe, which makes some rather quirky and colourful furniture pieces hard to miss. That’s right, these eccentric coffee tables and stools are also sustainably made from natural rattan, recycled plastic, foam, and household waste. It’s hard not to notice the fun vibe imbued into these designs from alvinT, Haus Otto, Kartell, and SMALLrevolution.

Coffee and conversations

Some of the best discussions happen over a drink, and coffee lovers will be pleased to hear that the Foreword Coffee Roasters provides a good cup of Joe that believes in end-to-end sustainability. Foreword Coffee Roasters actively partners with sustainable businesses and works to reduce its carbon footprint without compromising on the quality of coffee.

If you’re up for a cuppa, feel free to bring your own cup (BYOC) too — the baristas will be more than happy to fill it up.

The main attraction

You can’t talk about Mercedes-Benz without any mention of cars, and it’s fair to say that the most prominent feature of the concept store will be electric vehicles that visitors get to preview. (Test drives not included, hurhur.)

Kicking things off is the Mercedes-Benz EQS, the fully electric luxury sedan gunning for the same top end of the market as the Mercedes-Benz S-Class. The concept store also serves as a retail point for the EQ electric vehicle models for interested visitors and car buyers. Amongst other little tidbits, Mr Steinhoff also shares that Mercedes-Benz is planning to launch fully electric alternatives for each class, beginning with the EQS. Drivers can look forward to previewing the EQE, EQB, and EQV in-store in the foreseeable future.

The Mercedes-Benz Concept Store opens to the public on 13 April, so head on down for your fill of coffee, cars, and sustainability-centred conversations.

Mercedes-Benz Concept Store
Great World # 01-131- 132
1 Kim Seng Promenade
Singapore 237994