You think the Rolls-Royce Phantom couldn’t get more bespoke? Think again.
Rolls-Royce has recently unveiled its unique Bespoke Series Phantom, ‘The Six Elements’, at a private gala ceremony held in Dubai.
The unique project, initiated by Rolls-Royce Motor Cars Dubai in partnership with Rolls-Royce Motor Cars Abu Dhabi, comprises six Rolls-Royce Phantom Extended Series IIs.
The unique bit? Each Phantom is entirely individual, and features its own specially commissioned artwork on the inside, hand-painted by British Artist Sacha Jafri. These works of art are displayed in the Gallery, or for layman folk, the glass-enclosed space running the length of the Phantom’s dashboard.
Each piece of artwork is inspired by one of the five traditional elements: Earth, Water, Fire, Wind and Air. The sixth, Humanity, references Sacha Jafri’s best-known work, ‘The Journey of Humanity’, the world’s largest painting on canvas done over seven months during the COVID-19 pandemic in Dubai.
Like all Phantom models, ‘The Six Elements’ was designed, developed and handcrafted by the Bespoke Collective at the Home of Rolls-Royce at Goodwood. This unique series was also done in collaboration with the resident Bespoke designer in the Rolls-Royce Private Office in Dubai. This project initially began in late 2020, and has taken two years to complete, with COVID-19 being a plausible reason for the hiatus.
Apart from the unique artwork, each car also features its own unique NFT and QR codes, which the owner can sell independently if they choose to do so. With every trade of these 6 NFTs, a royalty will be paid into a digital wallet, raising funds for future charitable donations.
To view each vehicle’s NFT, the owner of the Phantom can scan a bespoke Jafri Heart-motif QR code embedded within their car’s glove compartment.
Rolls-Royce has updated that the project, currently at stage one of its journey, has already exceeded its initial target funding of $1.3 million, with all six cars having been allocated to customers in Dubai and the wider Middle East region.
One can hope at least one of these 6 cars will be driven out from time to time.
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