With an industry-leading haul of 12 accolades in the 2025 Insurance Institute for Highway Safety (IIHS) Awards, Hyundai Motor Group has cemented its position at the forefront of vehicle safety.
That’s a quarter of all awards given this year, an impressive achievement that places Hyundai, Kia, and Genesis ahead of the competition.
Brian Latouf, Hyundai Motor Group’s President and Global Chief Safety and Quality Officer, underscored the company’s commitment to setting new safety benchmarks.
“Outstanding safety performance is core to the Hyundai Motor Group, and our achievement in the 2025 IIHS awards, with the most stringent test criteria ever, underscores our unwavering commitment to customers and relentless engineering to deliver the highest level of safety for occupants and road users,” he said.
And he’s not wrong. The 2025 IIHS testing criteria have never been more demanding, with a sharper focus on rear-seat safety, advanced seat belt technology, and crash protection.
With five TOP SAFETY PICK+ (TSP+) awards, Hyundai led the charge, with its winning fleet including:
- IONIQ 5
- KONA
- TUCSON
- SANTA FE (built after November 2024)
- IONIQ 6
Genesis, Hyundai’s luxury arm, was not far behind, securing four TSP+ awards for:
- GV60
- Electrified GV70
- GV70 (built after April 2024)
- GV80
The Genesis G90 large luxury sedan also received a TOP SAFETY PICK (TSP) award, adding yet another feather to the brand’s cap.
Meanwhile, Kia made waves with two TSP+ wins, thanks to the:
- EV9 – The electric behemoth redefining SUV standards
- Telluride – A full-sized powerhouse that’s all about road presence and security
The IIHS made significant changes to its award requirements for 2025, raising the bar yet again. The new criteria place greater emphasis on second-row passenger safety, demanding advanced seat belt technology and superior crash protection.
Only 48 vehicles made the cut this year, a sharp drop from 71 winners in 2024. This highlights just how selective and rigorous the evaluation process has become.
Crash tests, pedestrian safety, small and moderate front overlap impacts, and new rear passenger safety standards all played a role in determining which vehicles stood up to the challenge.
With safety innovations taking centre stage, Hyundai Motor Group’s stellar performance in the 2025 IIHS awards is nothing short of impressive.
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