As the automotive world increasingly pivots toward electrification, few brands have captured attention as swiftly and impressively as BYD.
With significant expansion across Asia, including a robust presence in Singapore, BYD is transforming urban mobility and sustainability.
To gain insights on BYD’s rapid ascent, upcoming technologies, and its vision for electric vehicles (EVs), we sat down with Mr Liu Xueliang, General Manager of BYD’s Asia Pacific Auto Sales Division to learn more about what the electric giant has in store for the future.
Navigating Rapid Success in Singapore
Kicking off our conversation, Mr Liu addressed BYD’s rapid growth in Singapore, attributing it firstly to governmental backing and proactive policies designed to encourage green technology adoption.
“Singapore’s government support is a primary driver. Ten years ago, we were already engaging closely with various Singaporean departments, aligned by a common vision: utilising advanced technology to foster environmental sustainability,” he added.
Government support aside, Liu emphasised the integral role of BYD’s local dealer partners. Their dedication, particularly in nurturing direct and close relationships with customers, has significantly boosted consumer engagement. One notable example Liu shared is the annual BYD Car Owner’s Day held every October 9th in Singapore, describing it enthusiastically as “a festival eagerly anticipated by every BYD owner.”
BYD’s own dedicated Singapore team completes this synergy, actively bringing cutting-edge technologies and vehicles to local consumers. Liu also highlighted the importance of media partners, appreciating their pivotal role in enhancing public awareness of BYD through strategic storytelling and effective social media engagement.
Liu optimistically noted that similar momentum is emerging in other regional markets, such as Brunei, with ambitions to achieve leadership positions soon.
The Misconception With New Energy Vehicles (NEVs)
Clarifying a common misconception, Mr Liu Xueliang shared that New Energy Vehicles (NEVs) encompass both pure electric and plug-in hybrid electric vehicles (PHEVs). Plus, BYD’s approach to PHEVs uniquely prioritises an electric-dominant architecture.
“Our PHEV technology is designed so customers experience it virtually like pure electric vehicles,” Liu explained. “With exceptionally long electric-only ranges, many customers rarely switch to petrol mode, especially for urban daily commutes.”
He humorously recounted anecdotes from Australia and Thailand, where some BYD drivers discovered for the first time that petrol actually has an expiration date, simply because they seldom need to refuel.
“Singapore is already making significant strides in electrification,” Liu remarked. Although he acknowledged Singapore’s challenging charging infrastructure, Liu sees BYD’s PHEV solutions as perfectly suited for bridging this gap, facilitating a smooth transition toward full electrification.
On the Horizon
Looking ahead, we asked Liu about upcoming technologies from BYD. While specific details remain under wraps pending extensive testing and regulatory approvals, Liu confirmed that advanced self-driving systems are certainly on the agenda.
“We’re already undertaking rigorous validation processes,” he shared, hinting at imminent plans to introduce self-driving technology in Singapore after thorough testing and adherence to local regulatory standards.
These innovations, Liu assures, will be carefully integrated with local regulations, government policies, and international standards. “We are committed to closely collaborating with authorities to ensure smooth adoption, ensuring the safest and most reliable deployment of these groundbreaking technologies,” he affirmed, promising further details during upcoming model launches.
Balancing Affordability with Sustainability
Discussing BYD’s strategy for balancing affordability and sustainability, Mr Liu Xueliang emphasized BYD’s signature strength: vertical integration. “From design and engineering to production, all core components are developed internally,” Liu said confidently. This extensive vertical integration allows BYD to achieve greater economies of scale, directly benefiting consumers through more competitively priced vehicles without compromising on innovation or quality.
He elaborated further, “BYD being able to produce components at volumes of hundreds of thousands significantly reduces costs, enabling more affordable, sustainable mobility for a broader spectrum of consumers.”
Liu also expressed BYD’s deep sense of corporate social responsibility: “We believe in using innovation to continuously deliver the best solutions to society. This philosophy is fundamental to everything we do.”
“Technology, for us, is always meant to benefit everyone, not just a privileged few,” Liu reiterated, adding passionately, “BYD’s mission transcends profit. It’s about serving humanity, enhancing life quality through technological advancement.”
Words for the EV-Curious
Closing our insightful dialogue, we asked Mr Liu Xueliang what advice he has for individuals still hesitant about transitioning to electric vehicles. His response was clear and direct: “Don’t hesitate. The sooner you make the switch, the sooner you’ll enhance your personal happiness and quality of life.” Liu highlighted how today’s EVs have become platforms enabling entirely new lifestyle experiences.
He warmly encouraged prospective buyers: “Visit a BYD showroom. Speak with our knowledgeable sales advisors and, most importantly, experience our vehicles firsthand through test drives. EVs aren’t the future; they’re our present reality. Embrace this change now to fully enjoy all the benefits it brings.”
For BYD, the road ahead is about inspiring a transformative shift towards a more sustainable, fulfilling lifestyle accessible to all.
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