Tucked along 281 Alexandra Road, DEEPAL has officially opened its new showroom, and the brand has exciting plans for the future.
With massive LED-wrapped columns, a spacious display area housing up to 12 vehicles, and even a café and children’s play corner, the brand is here to make an impression.
Front and centre of this debut is the DEEPAL S07. This mid-sized electric SUV has clean lines, a coupe-inspired silhouette, and impressive specs – 215bhp, 320Nm, and 475km on a single charge.
You get intelligent driver aids, a futuristic cabin decked out with minimalist aesthetics, and a ride that’s whisper-quiet. There’s also the promise of longevity, backed by a 10-year battery warranty and a 5-year vehicle warranty.
Singapore: The Launchpad of DEEPAL’s Global Ambitions
“DEEPAL is poised to be a world-class automotive brand, and Singapore plays a pivotal role in our globalisation strategy and will serve as a strategic launchpad for the region.”
Mr Shen Xing Hua, Managing Director of CHANGAN Auto Southeast Asia
Singapore marks DEEPAL’s sixth international market since 2023, following Thailand, Australia, Mexico, Nepal, and Pakistan. It’s all part of CHANGAN’s broader “Vast Ocean Plan”, a strategy designed to supercharge global growth with a targeted investment of over US$10 billion in overseas markets, and a bold goal of reaching 1.2 million annual overseas sales by 2030.
“The launch of DEEPAL’s showroom in Singapore marks an exciting milestone in our portfolio to redefine mobility through intelligent and sustainable solutions.”
Mr Hadi Widjaja Tanaga, President of Premium Automobiles Group
The S05 and the E07
The showroom also offered visitors a sneak peek at two more additions to the DEEPAL family, the S05 and the E07.
The former is a more compact SUV, perfect for city dwellers who want EV credentials without compromising on agility.
The E07, meanwhile, straddles the line between SUV and utility vehicle, proving that practicality and electrification don’t have to be mutually exclusive.
With the S07 priced from S$220,999 (at the time of writing), DEEPAL is positioning itself squarely in the competitive EV market.
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