Dongfeng Motor Group just ticked off another milestone in its global expansion efforts with the grand inauguration of DongFeng Day 2025 in Jakarta, Indonesia.
The event, attended by over 100 industry representatives from across Southeast Asia served as a platform to reflect on the brand’s achievements in 2024, introduce its latest heavy-duty truck models, and outline its strategic direction for 2025.
The brand’s ambitions were on full display, with multiple exhibition zones showcasing its capabilities in port logistics, expressway operations, and mining applications.
Attendees got an up-close look at Dongfeng’s commercial vehicle lineup, which included tractors, dumpers, and key components like engines, transmissions, and wheel reduction axles.
A particular emphasis was placed on electric solutions, alongside its well-established traditional fuel-powered models, signalling a forward-thinking approach to the evolving demands of the commercial vehicle sector.
Dongfeng’s focus remains firmly on three pillars: reliability, intelligence, and trust. The company is on a mission to become the most dependable Chinese truck brand globally, with products tailored to the diverse requirements of the international market.
Speaking at the event, Ma Lei, Managing Director of China Dongfeng Motor Industry Imp. & Exp. Co., Ltd., reaffirmed the brand’s commitment to an open and collaborative approach. “We will continue working hand in hand with local partners to drive business expansion and support the development of regional industries,” he said.
Similarly, Zhang Xiaofan, Deputy General Manager of the Dongfeng Motor Corporation Commercial Vehicle Department, underscored the company’s strength in product quality, intelligent networking, and automation.
With a growing focus on smart logistics ecosystems, Dongfeng is investing heavily in a robust sales and service network to provide seamless support for its customers worldwide.
The Southeast Asian market is a key growth engine for Dongfeng Truck, with Indonesia at the centre of its expansion plans. Yang Tao, Deputy Managing Director of China Dongfeng Motor Industry Imp. & Exp. Co., Ltd., outlined the company’s five-pronged approach to market growth: product development, service expansion, local manufacturing, financing solutions, and enhanced customer value.
The highlight of the event was the official unveiling of three new heavy-duty trucks. These are the Dongfeng GX, Dongfeng KC PRO, and Dongfeng KC PLUS.
These latest additions bring state-of-the-art technology, improved durability, and enhanced adaptability to the competitive trucking landscape, being able to be retrofitted to fit a large variety of industries.
Having introduced the GX, KC Plus, and KR platforms in the region, Dongfeng now offers a comprehensive lineup of high-end, medium, and mainstream commercial vehicles, available in both diesel and electric variants.
Looking ahead, the company plans to strengthen local production capabilities, introduce more flexible financing options, and foster long-term partnerships with key stakeholders in the industry.
Dongfeng Truck has secured its position as a leading force in the commercial vehicle sector, finishing 2024 as the second-largest brand in the industry, with 385,400 units sold.
During the event, a series of cooperation agreements were also signed, reinforcing long-term business growth and sustainable transportation solutions.
A key pillar of Dongfeng’s expansion strategy is its “Overseas Service Priority” initiative. Recognising the critical role of after-sales support, the company has significantly expanded its service network in Indonesia, establishing 24 service outlets in 2024.
By the end of 2025, Dongfeng aims to increase this number to 64, ensuring that service centres are strategically located within 50 km of key trucking routes, covering 100% of Sumatra and Java.
Additionally, the company is committed to a 100% issue resolution rate within 72 hours and a 100% spare parts satisfaction guarantee.
“It’s all about trust,” Dongfeng’s leadership reiterated during the event. As the company charges forward into 2025, it remains focused on delivering high-quality products, fostering innovation, and pushing the boundaries of commercial vehicle excellence.
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